INNOVATIVE BEAUTY APPROACH
  46 Fort York Blvd, Toronto, ON M5V 3Z3
  
  
	Psoriasis is a chronic, non-contagious autoimmune disease characterized by an accelerated life cycle of skin cells, leading to a rapid build-up on the skin's surface. This process results in the hallmark symptoms: thick, inflamed patches known as plaques, which are typically covered with silvery-white (on lighter skin) or grayish/darker scales (on skin of color). While commonly found on the elbows, knees, lower back, and scalp, psoriasis can affect any part of the body, often causing itching, burning, and soreness. As a systemic inflammatory condition, it can fluctuate in severity and is also associated with other health issues, most notably psoriatic arthritis